Sitecore has out of the box capability to record customers’ behaviours throughout their journey across the channels. We can customise the way to capture customers’ behaviours by registering our own custom events, failure events, goals and outcomes and use them to create personalisation. This out of the box analytics capability …

In the previous post, we discussed a strategy to ingest Google Analytics data and presented the Python code example (How To Get Data From Google Analytics With Python). Generally speaking, I prefer using Python code to ingest API data, however, every once in a while, we get requested to write …